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Digital marketing is marketing from the internet, computers, electronic devices, online channels and digital technologies. A few examples of digital marketing includes social media, email, adwords, search engine optimization (SEO) etc. Using digital marketing you can grow your business with sky limit.
Using a digital marketing strategy your business will be successful. Because these days, most peoples are addicted to online shopping. Digital marketing strategy makes correct engagement of people, this help to display advertisement to target customers only. This helps you to achieve your business goal.
Digital marketer will understand about product of company in detail and analysis target customers. They will make sure your website content is w ell understandable. Then to engage target customer they will choose right platform like facebook ads or google adwords etc. Then here they will specify who will be engaged/see the ads. This way marketers will engage maximum target customers.
Yes, digital marketing is better than traditional marketing.
Traditional marketing make use offline channels like Radio, TV, Newspaper, similarly digital marketing makes use of online channels, this includes google adwards, SEO, Facebook ads blogs, emails etc. to promote a business and its offerings. In digital marketing you have complete control of your ads like your ads should be visible to given range of age group people, location, in specified time, if people have searched for specified keywords recently etc. Whereas offline channel don't have such control on it. So digital marketing is always better than traditional marketing.